Sustainability as a business strategy is gaining momentum in the direct selling fraternity. Why because, global climate change, carbon emissions, and non-renewable energy resources are posing threatening challenges to the environment and the generations ahead. 

In order to overcome this fear of the future, direct selling companies are implementing Corporate Social Reporting as a part of their Corporate Social Responsibility initiatives. This indeed is a step ahead towards sustainability best practices that help future generations survive better. 

As a first step towards building a sustainable lifestyle and culture, direct sellers are focusing on educating their customers to ensure that their intentions are carried out better through their large number of distributors and customers. Most of the products these days have clear mentions of how it is developed as cruelty-free and nature friendly with organic ingredients contained in recyclable packages. This creates a huge impact on customers as this commitment is valued and considered environmental conservation which would benefit every human being. 

We even see these days how online packages are delivered to us in non-plastic packaging to ensure that nature isn’t harmed in any way during the purchase sales and usage process. The product packaging also instructs on how to recycle or upcycle packaging or containers efficiently to not harm the environment in any way. 

Direct selling companies are also seen collaborating with non-government organizations and other voluntary organizations to conduct beach cleaning drives, no-car days, walk to work, cycle to good health, and take a metro day to inculcate the habit of reducing carbon footprints and create examples of sustainable living and culture.